Getting your home ready for sale is a long process involving many decisions. From pricing and staging to marketing and hiring a listing agent, you have a lot to do – and not a lot of time to get it done.
Fortunately, by focusing on a few main areas, you can dramatically increase both the likelihood that your home will sell and the speed at which it sells.
When asked for their best tips for home sellers, real estate agents consistently respond with three main pieces of advice: stage your home, focus on marketing, and price correctly.
We’ll take a look at each of these tips in detail so you can prepare your home effectively.
Remember to consult with an “experienced in your area to ensure you’re getting the best guidance.
Stage Your Home
Paying attention to both the interior and exterior presence of your home is critical to attracting potential buyers. Curb appeal is especially important since it’s your buyer’s first impression of your home.
Once inside, buyers want to imagine themselves living in the home. Make sure the inside is bright and inviting. Clear out personal items and go for a neutral color pallet. Outlandish colors and other distracting elements detract from the potential buyer’s viewing experience.
A good tip is to hire a professional stager. Yes, staging costs are steep, but it’s an investment — not an expense. Realtor.com found that a professionally staged home sells for 20% more and 88% faster than comparable unstaged homes.
Whether you stage your home professionally or not, little changes make a big difference. Adding a fresh coat of paint, upgrading light figures, and planting flowers outside all go a long way.
Focus on Marketing
Price and presentation are critical to selling your home, but too many sellers overlook marketing.
While your real estate agent will help you, it’s your responsibility to add to those efforts.
Taking professional-grade photos — or hiring a photographer to take them — is one of the most important things you’ll do when selling your home and listing it online. Unfortunately, it’s also the aspect of listing a home online that most sellers ignore.
The National Association of Realtors surveyed buyers about what they found most important when looking at homes online. Respondents overwhelmingly replied that great photos were the most important factor, ranking above both location and description.
It’s also important to note that having an online marketing strategy is crucial. Potential buyers don’t just prefer digital content — they take action because of it.
Polls show that 45% of buyers have walked through a house due to the results of an internet home search, and 21% drove by or viewed the home. Email campaigns are also effective, with Smart Insights reporting that real estate email campaigns have around a 27% open rate, which is pretty decent.
Work with your real estate agent and ask what you can do to aid their marketing efforts and get your home sold.
Price Your Home to Sell
It seems obvious that the right price is critical to selling your home. However, pricing mistakes are some of the most common — and costly — missteps that sellers make.
If you’re thinking that pricing should be left to the listing agent, that’s mostly true. But the problem is many sellers will choose the listing agent that suggests the highest listing price rather than the one who gives them the most honest price.
It’s important to remember that your listing price is just a number unless people are willing to pay it. Trying to get a higher price at the outset usually results in money lost.
If you choose a listing price that’s too high, you’ll have to wait to sell — usually until after you drop the price. At that point, it’s common to make less from the sale than you would have if you’d priced your home reasonably from day one.
A good listing agent will tell you what you should realistically list your home for — and it’s worth taking that advice.
If it’s time to list your home, partner with an experienced listing agent in your area. They’ll help you sell your home quickly and for a fair price.
Experienced agents guide you through the selling process and help you make the best decisions regarding presentation, pricing, and marketing. Clever Partner Agents will sell your home for a flat fee of $3,000 — or a 1% commission if your home sells for over $350,000.
With traditional agents, sellers often pay a total of 6%, 3% to the listing agent and 3% to the buyer’s agent. By working with a Clever Partner Agent, your total commission is just 3% to 4%.
What’s more, you won’t pay a dime unless your home sells.